Ikseon-dong Pocha Street: A Fun Night Market Where All Generations Unite

Tucked between the bustling Jongno 3-ga Station and the nostalgic alleys of Ikseon-dong lies one of Seoul's most vibrant and beloved evening destinations: Ikseon-dong Pocha Street. By day, this area quietly shares sidewalks with hanok cafes and vintage boutiques. But as the sun sets, the street transforms into a glowing corridor of tents, sizzling grills, and laughter that echoes late into the night.

A Brief History of the Street

Historically, the area near Tapgol Park and Nakwon Arcade has long been a gathering place for older generations, thanks to its central location and proximity to public spaces. But post-pandemic, this neighborhood underwent a remarkable transformation. What was once a quiet collection of eateries and old-school shops has become a lively pocha (Korean street bar) hotspot. Since around 2022, the street from Myeodong Intersection to Nakwon Shopping Center has emerged as the new hangout for the MZ generation, reviving the area with a new pulse of energy and diversity.

The Vibe: Retro Seoul with a Modern Twist

As dusk approaches, the pocha stalls begin to open one by one, stringing up glowing bulbs under colorful canopies. By 7 PM, the air is thick with the sound of sizzling meat, upbeat Korean pop from Bluetooth speakers, and clinking soju bottles. Plastic stools crowd around aluminum tables, and customers from all walks of life—salarymen, tourists, students, even seniors—gather for casual drinks and comfort food.

The charm of Ikseon-dong Pocha Street isn’t just in the food, but in the raw, energetic atmosphere. It feels like a mix of a night market, college gathering, and neighborhood reunion. Despite the hustle, there’s a warm sense of belonging and familiarity, like everyone here is part of one big late-night picnic.

What to Expect and Enjoy

• Endless Food Options: From grilled squid and pork skin to spicy chicken feet, stir-fried soondae, and fresh seafood platters, the menus are packed with classic anju (drinking snacks). Most dishes are affordably priced between 15,000 to 23,000 KRW.

• No-Frills, All Flavor: Don’t expect fancy plating—these dishes come hot and fast, served with garlic, green peppers, and ssamjang on plastic trays. But you’ll be surprised by the flavors, especially when paired with ice-cold soju.

• Late-Night Hours: Most stalls open around 4 or 5 PM and stay open until 3 or 4 AM, depending on the weather and the crowd. It’s a perfect second or third stop after dinner.

• Lively Crowds: On weekends, expect long waits and packed tables. It’s common to see people hovering nearby for a free spot. Get there early or prepare to wander a bit before finding a seat.

• Cash Preferred: Many stalls accept cash or bank transfers only. ATMs are available nearby, but it’s wise to bring some bills just in case.

• Weather-Resilient: Most pochas have covered tents and basic heating for winter, making this a year-round experience. Rainy nights often feel even cozier under the tarp with hot stew and sizzling meats.

Insider Tips

• Plan Ahead: Call your preferred stall ahead of time (if you know the name) to check availability. Some regulars even get the owner’s number for quicker seating.

• Restroom Reality: Public restroom access is limited. Most people use nearby cafes, convenience stores, or subway stations. Plan your bio breaks accordingly.

• Cultural Hotspot: Don’t be surprised to spot tourists with cameras alongside office workers unwinding from the day. The diversity is part of the magic.

To Enjoy Seoulites' Nightlife

Whether you're seeking a nostalgic flashback, a new favorite hangout, or just somewhere to laugh and snack under the stars, Ikseon-dong Pocha Street offers a one-of-a-kind Seoul experience. It’s a street where the decades blend, strangers bond over soju, and the night stretches just a little longer than expected.