Unleash Your Inner Idol: 'Winter Glam Seoul' K-Beauty Pop-up Event

As part of the massive Seoul Winter Festa, the city is hosting an exclusive K-Beauty-themed pop-up event designed to give local and international visitors a hands-on, immersive Hallyu experience. Get ready to dive into the world of K-Beauty and K-Pop fandom!

The "Winter Glam Seoul" pop-up event is the ultimate spot to experience the latest beauty trends and styling secrets.

Event Snapshot

• What: Winter Glam Seoul Pop-up.
• When: December 22 – December 24 (3 days), 11:00 AM – 7:00 PM Daily.
• Where: KT Gwanghwamun WEST Building, B1 Floor.
• Cost: Free admission (Some classes/events require pre-registration)

3 Must-Visit Zones

The event is split into three dynamic areas, blending cutting-edge technology with celebrity beauty secrets:

1. Beauty Experience Zone (K-Beauty Insider Access)

This is your chance to learn from the best in the industry.

• K-Beauty Talk Shows: Join top makeup artists famous from beauty survival shows like Just Make Up.

• • Speakers: Kim Dae-young (Director of Ador Cheongdam) and Choi Ji-yoon (Artist from Jung Saem Mool Beauty) will demonstrate trendy makeup looks based on K-Idol, K-Actress, and Holiday themes.
• • Note: These programs require pre-registration via the Seoul Winter Festa website.

• K-Beauty Classes: The vegan beauty brand DINTO will host classes, including live idol makeup demonstrations and personalized expert retouching services.

• Idol Makeover & Trend Spot: Test the newest K-Beauty products and try out an Idol-style transformation yourself!

2. Beauty Styling Zone (AI Tech Meets Personalized Style)

Step into the future of beauty where technology provides instant, customized consultation.

• AI Beauty Consulting: Tech company Becon offers free, on-site diagnostics. No reservations needed - just walk in!

• • Get a detailed AI skin and scalp condition analysis.
• • Receive customized hair style recommendations based on your face shape.
• • Discover your optimal personal color palette.

• Photo Zone & Giveaways: Capture your new look at the event photo zone, participate in prize drawings, and take fun sticker photos to remember your "Winter Glam" experience.

3. K-Pop Fan Meet-up (Exclusive Event)

This is the ultimate draw for K-Pop fans!

• Who: Global K-Pop idol group RESCENE.
• When: December 23 (Check the website for time details).
• Program: The meet-up, reserved for pre-registered participants, includes a special fan sign event, a peek into the members' beauty pouches, and a behind-the-scenes talk about their music video shoots.

How to Attend

• Admission: The pop-up event itself is free to enter, and the AI Consulting and Photo Zone are open to all with no reservation.

• Special Programs: The K-Beauty Talk Shows, Classes, and the RESCENE Fan Meet-up require advance booking via the official Seoul Winter Festa website.